In paid traffic mastery course, we blend together the world’s four top paid advertising leaders to share the foundational attributes you need to know to win the paid traffic. One of the foremost lessons they share is common terms and acronyms every paid ad professional should be aware of.
Terminology to Know Before Running Paid Ads

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Search Engine Marketing (SEM)

Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.

Social Media Marketing or SMM

Social media marketing is confined to social media channels comprising organic and paid traffic.

Conversion

The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.

Conversion rate

This is the percentage of prospects that lands on your page or takes you up on your offer.

Cost Per Click or CPC

Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.

Cost per Thousand or CPM

Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.

Click Through Rate or CTR

Click through Rate also called CTR is the percentage of potential customers who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.

Cost Per Acquisition or CPA

Cost per acquisition is the expense spent for acquiring the new customers.

Return on Ad Spend or ROAS

Return on ad spend is the amount of revenue received per dollar of the ad spend.

Return on Investment or ROI

Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.

Lifetime Value or LTV

Lifetime value is the long-term value of a customer.

Tracking Module or UTM

Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.

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In paid traffic mastery course, we blend together world’s four top paid advertising leaders to share the foundational attribute you need to know to win the paid traffic. One of the foremost lesson, they share is common terms and acronyms every paid ad professional should be aware of.

Terminology to Know Before Running Paid Ads

Search Engine Marketing (SEM)

Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.

Social Media Marketing or SMM

Social media marketing is confined to social media channels comprising organic and paid traffic.

Conversion

The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.

Conversion rate

This is the percentage of prospects that lands on your page or takes you up on your offer.

Cost Per Click or CPC

Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.

Cost per Thousand or CPM

Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.

Click Through Rate or CTR

Click through Rate also called as CTR is the percentage of potential customer, who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.

Cost Per Acquisition or CPA

Cost per acquisition is the expense spent for acquiring the new customers.

Return on Ad Spend or ROAS

Return on ad spend is the amount of revenue received per dollar of the ad spend.

Return on Investment or ROI

Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.

Lifetime Value or LTV

Lifetime value is the long-term value of a customer.

Tracking Module or UTM

Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.

Attorneys, law firms, lawyers, beneficiaries or clients usually form lawsuit-financing companies. Lawsuit financing companies can also provide appeal finance, firm finance, custom finance or estate finance.Many lawyers and attorneys create lawsuit financing companies based on their experience and the types of cases they encounter the most. Attorneys and lawyers with expertise in personal injury lawsuits or patent lawsuits help by providing cash advances and support in their fields.Lawsuit financing companies provide many financing options. With a significant monthly fee, a few lawsuit financing companies may help to settle the case faster. Though a large variety of options are available, the plaintiff has to discuss with the attorney which option is best suited to him.The lawsuit financing company and the plaintiff can make an agreement of the amount of share the lawsuit financers would obtain after the settlement or the verdict is known. This is called “flat fee”. Apart from the flat fees, the plaintiff has to pay a minimum fee every month, called “recurring fees”, to the lawsuit financing company. This recurring fee can be as low as 2.9% in the case of a few lawsuit financing companies, or could be as high as 15% with other companies.It is the financing company’s decision as to how much to pay as the cash advance. Lawsuit financing companies pay from $1000 to about a million dollars depending on the case.Every lawsuit financing company would have a team of lawyers to assess the strength of the case. The key is to avoid funding frivolous complaints. Thus the financing companies will scrutinize the complaint and decide the chances of success of the case.Lawsuit financing companies do not term their cash advances as loans but as investments. The applicant has to repay after the verdict. Usually the monetary settlement that is obtained after the settlement by the court is larger than the company’s advance. The lawsuit financing company should be paid the principal and the predetermined share of the monetary verdict.Many lawsuit financing companies can be approached through the Internet. Companies like legalcashnow.com, legalfundingnetwork.com and lawsuitcash.com are available on the Internet. Websites like these are flooded with information and instructions regarding lawsuit financing.

Gone are the days when most of the businesses were one-man army. The owner would keep himself busy looking after most of the business affairs and stay content with doing that only. He was happy to have a strong control on his business activities and smooth operations; expansion was a slow and unintended process. Business Administration and Import / Export were not the common terms.

This is not the case today. Businessmen or businesswomen today are smarter and faster than before. They do not just set off on their journeys without deciding about the destination first. They set targets and chase them with all their might. They do not believe in doing things themselves but have faith in delegating responsibilities and believe in getting works done, in stead. This is where the new roles for Business Administrators emerge.

In current ever growing business environment, there is a great demand of efficient trained Business Administration experts and personnel who can look after day to day business activities, in any given office, independently and efficiently and spare their bosses valuable time to concentrate on core business activities, in stead of involving petty routine affairs.

The good thing about Business Administration skills is that they can be learnt by anyone and practiced in real life. Yes, there are many good colleges and institutes which are running Business Administration courses for individual job aspirants in this field. There are short-term and long-term both the courses which can be joined by individuals. For example MBA is the long term course which may take anything from 1 to 3 years time. Likewise there are Business Administration Courses which may be completed in 52weeks or so and are competent enough to get you a good job on completion.

Globalization is an implied term in businesses today. Internet has made it possible even for small businesses to expand their horizons globally and explore new business prospects. Thus the new age Business Administrators are also expected to possess international trading skills and knowledge of Exporting, Importing, International Marketing, and Finance etc.

The skilled and trained professionals, who have knowledge of Import / Export process get chance to travel globally for business promotions and often get into high profile jobs with excellent income opportunities. The students who can complete an all round Business Administration course from a reputed college or institute become eligible to get a good job with the firms engaged in Exporters, Importers, Trading Houses, Banks, and even with Government Agencies. The trained and experienced candidates may explore possibilities as entrepreneurs and take their business to new heights. They may also decide to take charge of their traditional family business and take it to new heights with their newly acquired knowledge and skills.

Attending a Business Administration training program from a reputed business school will equip you with knowledge of local business administration, international trading, Import / Export, accounting fundamentals and global business practices. You also get acquainted with Legal Matters, Finance, Business Plans, Marketing, Sales, Research, Business Technology, Manufacturing and Human Resource related issues and solutions. You, no doubt, grab the attention of higher management with your exceptional management capabilities and ensure your way to success.